• ROI driven marketing professional with mulch-channel marketing experience.
  • Demonstrated experience with email marketing,  SEM, lead generation, and affiliate marketing
  • Big picture thinker with an interest in strategy and business analysis.
  • Exceptional capability to filter and collect data into actionable items.
  • Expertise at keeping audiences engaged through social media and public relations efforts
  • Experience writing ad copy, press releases and web content

 

Qualifications

Drexel University

Online Marketing Manager

January 2011 – Present

•Manage  paid search budget (PPC) and organic search (SEO) strategy

•Manage online advertising for Drexel University’s online degree programs

•Manage the execution of email marketing campaigns

•Identify and manage all display advertising media buys

•Direct both national and local advertising campaigns

•Develop and lead strategy for behavioral and retargeting campaigns

•Work to develop compelling copy, ads, banners and email

•Work with creative team to perform multivariate testing of landing pages and microsites

•Manage multiple agency relationships

•Execute paid advertising campaigns on Facebook and LinkedIn

•Develop mobile advertising strategy

•Develop and execute both local and out of home branding campaigns

•Negotiate media and agency contracts, RFPs, and contract renewals

Guru Corporation

Marketing Manager

October 2009-January 2011

• Direct and supervise marketing team ensuring goals and targets are met

• Manage onsite and offshore marketing and design staff

• Provide art direction for marketing materials and websites

• Develop, create, and product manage new product offerings

• Manage Search Engine Optimization and PPC campaigns

• Complete web traffic analysis and provide detailed reporting

• Conceive, implement and track email-marketing campaigns

• Manage multiple affiliate marketing programs and relationships

• Conduct A/B testing on product landing pages 

Guru Corporation

Marketing Coordinator

November 2007-October 2009

•Develop, write, and edit web content and external marketing collateral

• Manage contests and promotions

• Track email and direct mail marketing campaigns

• Write, edit, and distribute press releases

• Edit company weblogs and manage social media initiatives

• Coordinate business development relationships

• Administer Affiliate Marketing program

Wolters Kluwer Health

Editorial Office Coordinator

July 2006-November 2006

• Proofread and edited contract proposals

• Interim managing editor of the American Heart Association’s online portal

• Liaison between Editorial staff and business development team

Experience

Adobe Creative Suite CS3 (In Design, Illustrator, Photoshop, Acrobat Professional) Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Visio, Project, Joomla, Word Press, Google Analytics, WebTrends, Hitwise

Skills

B.A. Journalism

Pennsylvania State University 2001-2006

B.A. History

Pennsylvania State University 2001-2006

Education

Daniel Natale is a marketing professional in the Greater Philadelphia area specializing in content development,  search engine marketing, social media, and interactive marketing. Daniel Natale is a graduate of The Pennsylvania State University.

Specialties
•Email Marketing
•Affiliate Marketing
•Public Relations
•Social Media Marketing
•Search Engine Optimization
•Direct to Consumer Marketing
•Search Engine Marketing
•Copywriting
•Communications
•Competitive Analysis
•Business Analysis

About Daniel Natale

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