• Manage the marketing of all online  degree programs

• Increased healthcare degree leads by 18% from previous year

• Manage multi-million dollar Paid Search budget

• Develop and manage consumer marketing budget of $650,000

• Reporting and analysis of marketing activities and analysis of key metrics

• Website revisions and enhancements

• Direct and supervise marketing team ensuring goals and targets are met

• Manage onsite and offshore marketing and design staff

• Provide art direction for marketing materials and websites

• Develop, create, and product manage new product offerings

• Manage Search Engine Optimization and PPC campaigns

• Complete web traffic analysis and provide detailed reporting

• Conceive, implement and track email-marketing campaigns

• Manage multiple affiliate marketing programs and relationships

• Conduct A/B testing on product landing pages 

•Develop, write, and edit web content and external marketing collateral

• Manage contests and promotions

• Track email and direct mail marketing campaigns

• Write, edit, and distribute press releases

• Edit company weblogs and manage social media initiatives

• Coordinate business development relationships

• Administer Affiliate Marketing program

• Proofread and edited contract proposals

• Interim managing editor of the American Heart Association’s online portal

• Liaison between Editorial staff and business development team